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A STUDY ON STUDENTS AWARENESS ABOUT ORGANIC FOOD PRODUCTS AND PURCHASE BEHAVIOUR WITH SPECIAL REFERENCE TO TIRUPUR CITY

ABSTRACT: This study is focused on the awareness among the students about organic products, buying behavior and attitude towards the organic products. The research design adopted in the study was descriptive design.  This study is based on the primary data and the data has been collected from the students employing a structured questionnaire. The sampling technique used in this study is convenient sampling method where the sample size comprises of different types of students in order to test their awareness about organic products. A sample of 118 respondents was taken for the study. The tools applied to analyze the data included simple percentage analysis, chi-square test and average ranking analysis.

Keywords: Organic Marketing, Organic Products, Students Awareness, Buying Behaviour, Students attitude, Attitude towards Organic Products.

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About the Author


Dr. M. Sadika Sultana a and S. Thilakb

a Associate Professor & Research Supervisor, PG & Research Department of Management Science, Park’s College (Autonomous), Tirupur – 5, India. E-Mail Id: sadikasultanasayeed@gmail.com

b Research Scholar (Ph.D) PG & Research Department of Management Science , Parks College (Autonomous),  Tirupur – 5, India. E-Mail Id: thilak.selvakumar@gmail.com.

 


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